Automated rule templates for Facebook ads
Rules that media buyers actually run, one page per decision: when to stop an ad set, how to protect a target cost per result or a cost per click, which ads to stop for a low click-through rate, how to pause at night. Each template explains how to pick the threshold, the edge cases that make rules misfire, and how to set it up in Meta Ads Manager and across all ad accounts at once.
- Pause ad sets when cost per result is too high A rule template that pauses Facebook ad sets when cost per result rises above your target, with a minimum of results so noise does not trigger it.
- Rule template: pause ads when the cost per link click is too high A rule template that pauses Facebook ads when the cost per link click is above your limit, how to work the limit out from your target CPA, and its edge cases.
- Rule template: pause ads with a low click-through rate A rule template that pauses Facebook ads whose link click-through rate stays below your account's normal level after enough impressions, with setup and edge cases.
- Pause Facebook ads at night and restart them in the morning How to pause Facebook ads at night and switch them back on in the morning: ad scheduling vs automated rules, time zones, and a template for many ad accounts.
- Stop-loss rule: pause ad sets that spend without results A stop-loss rule template for Facebook ads: pause ad sets that spend a set amount with no results, how to choose the threshold, edge cases and setup.