Guides for media buyers
Step-by-step answers to the problems that come with running Meta ads at volume: many ad accounts, many Pages, many creatives. Each guide covers what Meta's own tools allow first, then how to do the same work across all your accounts at once.
- Facebook ad account restricted: what it means, why it happens, and how to appeal What to do when a Facebook ad account is restricted, how to tell which Meta asset is blocked, how to request a review, and why appeal options disappear.
- Facebook ads automated rules: setup, examples and limits Build Facebook ads automated rules with clear scope, reporting windows and example thresholds. Compare native account rules with Multitool ADS workflows.
- CBO vs ABO in Facebook ads: how Advantage+ campaign budget compares to ad set budgets How Advantage+ campaign budget (CBO) compares to ad set budgets (ABO): how spend is split, ad set spend limits, switching rules and when buyers use each.
- Facebook ads learning phase: how it works, what resets it, and how to fix Learning limited What the Meta ads learning phase is, the exact condition to exit it, which edits reset learning, and what Meta recommends when an ad set is Learning limited.
- Facebook ads not delivering: what the status means and how to fix it What "Not Delivering" means in Meta Ads Manager, every common delivery status and blocker, where Meta states the exact reason, and how to fix or track them.
- Facebook ads for affiliate marketing: test, measure and manage the work Plan Facebook ads for affiliate marketing with compliant destinations, clear test budgets, reliable tracking and practical routines for many ad accounts.
- How many ad accounts can you have in a Business Portfolio (Business Manager)? What Meta documents on Business Portfolio (Business Manager) ad account limits, why there is no fixed cap, creating vs sharing access, and scaling safely.
- How to bulk edit Facebook ads across multiple ad accounts Bulk edit Facebook campaigns, ad sets and ads: Ads Manager's multi-select editing, spreadsheet export and import, and editing across many ad accounts at once.
- How to duplicate Facebook ads and campaigns (and what actually gets copied) What happens when you duplicate a campaign, ad set or ad in Meta Ads Manager, how to keep comments with Use Existing Post, and what the API copies or resets.
- How to hide or turn off comments on Facebook ads What Meta lets you do with comments on Facebook and Instagram ads, why most accounts cannot switch them off, and how to hide them automatically.
- How to manage multiple Facebook ad accounts in one place Run many Facebook ad accounts without switching all day: what Business Manager and Ads Manager allow, where they stop, and how to see every account in one table.
- What is a media buyer and what does a Facebook media buyer do day to day? What a media buyer does in performance marketing, day-to-day Facebook ads work, how in-house, agency, and affiliate roles differ, core metrics, and tools.
- Why Facebook ads get rejected and how to fix or appeal them How Meta reviews ads, where to read the rejection reason, when to edit versus request a review, common policy triggers, and why repeated rejections matter.