How to connect Facebook ads to Claude
Short answer: Claude reaches your Facebook and Instagram ads through an MCP connector, a server that Claude calls on your behalf. Add the connector in Claude under Customize → Connectors, sign in to the service behind it and choose what Claude may see and change. With the Multitool Ads connector the setup takes about two minutes, and one question can cover every ad account you work with.
What you need
- A Claude account. The Free plan allows one custom connector; on Team and Enterprise plans an Owner adds the connector for the organization first, then members connect with their own accounts.
- A Multitool account with at least one connected Meta profile that has access to an ad account. Multitool keeps the data of all your ad accounts synced, so Claude answers from it instead of calling Meta for every account.
Step 1: add the connector in Claude
- Open Claude and go to Customize → Connectors → Add custom connector.
- Enter the name
Multitool Adsand the URLhttps://mcp.multitools.pro/mcp. - Select Add, then Connect.
There is also a prefilled link that opens the same dialog with the name and URL already entered: Add Multitool Ads to Claude. Review the fields, then select Add and Connect.
Step 2: choose workspaces and permissions
After Connect, Claude opens the Multitool sign-in. Before access is granted you choose:
| Setting | Options |
|---|---|
| Workspaces | All workspaces, or only the ones you select |
| Read | Workspaces and assets, advertising campaigns, analytics, Pages |
| Manage | Workspaces and assets; advertising (statuses, budgets, data refresh); Pages (publishing and comment moderation) |
Grant only what you plan to use. A read-only connection is enough for reporting questions. To change the scope later, disconnect and connect again.
Step 3: turn it on in a chat
In a chat, open + → Connectors and make sure Multitool Ads is on. Then ask in plain language, for example:
- "How much did I spend today across all my ad accounts, and how many purchases did I get?"
- "Which of my ads are not delivering right now, and why?"
- "Show yesterday's spend and results by ad account."
More ready-made questions are in Claude prompts for Facebook ads.
What Claude can and cannot do through the connector
Read: spend, results, cost per result, impressions, clicks, CTR, CPC and CPM for any period, in each ad account's currency and time zone; rankings of campaigns, ad sets, ads and creatives; ads that are not delivering with the reason Meta states; breakdowns by day, ad account and country; creatives used in several ad accounts as one item with combined results; profiles, Business Managers, Pages, pixels and datasets; who has access in a Business Manager; comment inboxes of your Facebook and Instagram Pages.
Change, after your approval: pause, activate or delete ads; change budget, name, creative, targeting, bid strategy, start time or special ad category; publish a post or a reply; hide, unhide or delete comments; start a data refresh. For ad changes Claude first prepares a preview, which sends nothing to Meta. The change runs only after you approve it, and Claude reports the result for each object.
Not available: deleting or archiving workspaces, forced refreshes and any transfer of money. Claude never receives your Meta password or access tokens.
Common problems and fixes
| Symptom | What to do |
|---|---|
| Claude says the period is not loaded | Ask Claude to refresh the data for that period, or open Multitool |
| A workspace is missing | It was not granted when you connected: disconnect, connect again and select it |
| A tool is missing | Claude keeps the tool list from the moment you connected: disconnect and connect again |
| A breakdown takes minutes | Breakdowns by placement, device, region, hour or age are built by Meta; Claude reports the estimate |
| Reconnect appears | Access was revoked or expired: select Reconnect and sign in again |
| One ad account stopped updating | The Meta profile behind it may have lost access; ask Claude to recheck the profile |
Meta's own connector or this one?
Meta also runs an official Ads MCP server. It works directly with Meta and covers catalogs, A/B tests and change history; Multitool Ads answers across all ad accounts at once and adds comment moderation, Business Manager access and previews before changes. The full comparison is in Meta Ads MCP vs Multitool Ads.
If you want to see the data behind these answers first, the Multitool ADS live demo opens with demo ad accounts, no account needed.